Basic Social-Economic Factors Modelling Customer’s Psychological Behaviour

Ivan Krastev


This paper deals with some social and economic factors influencing on customer’s behaviour – such as social class, social-economic status, occupation, education, income, referent groups, family, gender roles and marketing. Some comparisons are made between some factors influencing on customer’s behaviour in the U.S. and in Bulgaria.


Language: Bulgarian


customer; social class

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